Designing five live websites in four months.
Daedong F·E & Build-One
As Build-One’s first marketing hire, I connected a visual identity refresh with responsive websites for Daedong F·E and its building-material brands, working alongside the CEO and engineering director.
At a glance5 websites live in 4 months · 4 YouTube Shorts · Named inventor on a pending patent application
01 / Background & problem
Make an established materials business easier to understand online.
I joined Build-One, part of the Daedong F·E group, as its first marketing hire. The existing brand and website needed a clearer presentation, better mobile layouts, and a consistent way to introduce the company’s materials. The audiences included architects, construction purchasing teams, and contractors.
Within a four-month internship, the work extended from visual identity to five corporate and product websites. The challenge was to connect these touchpoints while giving each product a clear place in the wider group.
02 / Direction & decisions
Give the websites a shared visual foundation.
I refreshed the Daedong F·E and Build-One logos and wrote their usage rules. I also designed Daedong F·E’s business cards and drafted the group’s first marketing roadmap. Establishing these elements together gave the website work a consistent visual starting point.
In Figma, I developed user flows, responsive layouts, and a shared component library for the Daedong F·E and Build-One / Long Brick sites. Reusing components helped carry the design direction across related pages while leaving room for product-specific information.
03 / Interface execution
Connect product browsing with the next useful action.
I designed the Daedong F·E and Build-One / Long Brick website flows and layouts in Figma. The product-page work organized browsing, specifications, colour options, and inquiry steps around the information a visitor needs before contacting the company.
I carried these decisions through responsive layouts and a shared component library. The screens below show the Figma proposal alongside the live implementation, including refinements made during collaboration.
04 / Design to development
Work in the codebase as well as the design file.
For Thin Ceramic, Modular Stone, and SE Fastener, I built the front end directly in the company’s React, TypeScript, and Tailwind CSS codebase. I worked through each page day to day with the CEO and engineering director.
This required making design decisions within the implementation: translating product information into responsive pages, adapting to feedback, and keeping the sites visually connected. The five-site delivery combined Figma-led work with three sites developed directly alongside the engineering team.
05 / Role & collaboration
Own the design work and make the technical handoff a conversation.
My contribution covered visual identity, website flows and layouts, a shared component library, and front-end implementation. The engineering director provided technical guidance and implementation refinements. Multilingual and SEO setup were outside my contribution. I used Claude and Codex as coding assistants within this collaborative workflow.
I also worked with a Daedong F·E engineer on an AI system for automating construction drawings and was named as an inventor on the patent application, which is pending.
For the company’s product communication, I produced four YouTube Shorts from AutoCAD 3D models using AI video tools and refreshed the profiles of its existing Facebook, Instagram, and YouTube channels.
06 / Results & reflection
Five websites live, with a connected brand and content system.
All five company websites went live within four months. The work also delivered refreshed logos and usage rules, business cards, a first marketing roadmap, four YouTube Shorts, and updated social-channel profiles.
Working across design and code taught me to turn a visual direction into reusable interface decisions and to resolve implementation questions with the engineering team. The result I can demonstrate is the delivered work and my contribution to it; this case does not claim a measured increase in conversion or usability.