All work

Designing five live websites in four months.

Daedong F·E & Build-One

As Build-One’s first marketing hire, I connected a visual identity refresh with responsive websites for Daedong F·E and its building-material brands, working alongside the CEO and engineering director.

At a glance5 websites live in 4 months · 4 YouTube Shorts · Named inventor on a pending patent application

My role
Web Development & Digital Marketing Intern · First marketing hire
Timeline
September – December 2025 · 4 months
Tools
Figma, Illustrator, React, TypeScript, Tailwind CSS, AutoCAD 3D, AI video tools, Claude & Codex
Collaboration
CEO, engineering director & Daedong F·E engineer

01 / Background & problem

Make an established materials business easier to understand online.

I joined Build-One, part of the Daedong F·E group, as its first marketing hire. The existing brand and website needed a clearer presentation, better mobile layouts, and a consistent way to introduce the company’s materials. The audiences included architects, construction purchasing teams, and contractors.

Within a four-month internship, the work extended from visual identity to five corporate and product websites. The challenge was to connect these touchpoints while giving each product a clear place in the wider group.

02 / Direction & decisions

Give the websites a shared visual foundation.

I refreshed the Daedong F·E and Build-One logos and wrote their usage rules. I also designed Daedong F·E’s business cards and drafted the group’s first marketing roadmap. Establishing these elements together gave the website work a consistent visual starting point.

In Figma, I developed user flows, responsive layouts, and a shared component library for the Daedong F·E and Build-One / Long Brick sites. Reusing components helped carry the design direction across related pages while leaving room for product-specific information.

Original logo
Refreshed logo
Business card design

03 / Interface execution

Connect product browsing with the next useful action.

I designed the Daedong F·E and Build-One / Long Brick website flows and layouts in Figma. The product-page work organized browsing, specifications, colour options, and inquiry steps around the information a visitor needs before contacting the company.

I carried these decisions through responsive layouts and a shared component library. The screens below show the Figma proposal alongside the live implementation, including refinements made during collaboration.

Figma proposal / Product listing
Figma proposal / Product detail
Figma proposal / Inquiry

04 / Design to development

Work in the codebase as well as the design file.

For Thin Ceramic, Modular Stone, and SE Fastener, I built the front end directly in the company’s React, TypeScript, and Tailwind CSS codebase. I worked through each page day to day with the CEO and engineering director.

This required making design decisions within the implementation: translating product information into responsive pages, adapting to feedback, and keeping the sites visually connected. The five-site delivery combined Figma-led work with three sites developed directly alongside the engineering team.

Daedong F·E / Corporate website
Thin Ceramic
Modular Stone
SE Fastener

05 / Role & collaboration

Own the design work and make the technical handoff a conversation.

My contribution covered visual identity, website flows and layouts, a shared component library, and front-end implementation. The engineering director provided technical guidance and implementation refinements. Multilingual and SEO setup were outside my contribution. I used Claude and Codex as coding assistants within this collaborative workflow.

I also worked with a Daedong F·E engineer on an AI system for automating construction drawings and was named as an inventor on the patent application, which is pending.

For the company’s product communication, I produced four YouTube Shorts from AutoCAD 3D models using AI video tools and refreshed the profiles of its existing Facebook, Instagram, and YouTube channels.

06 / Results & reflection

Five websites live, with a connected brand and content system.

All five company websites went live within four months. The work also delivered refreshed logos and usage rules, business cards, a first marketing roadmap, four YouTube Shorts, and updated social-channel profiles.

Working across design and code taught me to turn a visual direction into reusable interface decisions and to resolve implementation questions with the engineering team. The result I can demonstrate is the delivered work and my contribution to it; this case does not claim a measured increase in conversion or usability.

Next project / PlanEat

Bringing mood-based meal planning from Figma to iOS.